Social Media - 4 Strategies for Engaging Your Followers

 

In the world of social media, words like 'insights' and 'engagement' are constantly floating around. Still, very few really comprehend and put to practice the real effective means of utilizing such strategies. Yes, social media growth depends on engagement, but how does one truly engage with the audience? Here are 4 strategies to ensure a wider reach on your social media accounts.

 

1.       Relevant Asks

Many brands and larger social media accounts tend to ask their followers to like, comment and share; But that most often doesn't get anyone anywhere. The internet is saturated with content and accounts that users now need to give them a valid reason to engage with your post. But don't be too forceful with statements like "Rate this post" or "If you don't like this post, something bad will happen to you." The best social media conversation starters are the simple questions that make people want to think and respond. Some examples are:

§  What do you think about this?

§  Do you agree?

§  Have anything to add?

§  Has this happened to you?

§  Did you know this?

People are always looking for an opportunity to weigh in; you just need to assess their personality and give them a chance to share their ideas.

 


2.       Use the Opportunities Social Media Provides

Most platforms give you different ways you can ensure your posts reach more people alongside their engagement with your posts, so use it.

§  Use relevant hashtags but be careful not to go overboard.

§  Use polls to learn things about your followers but also as a means of easy engagement.

§  Conduct live sessions where you answer their questions so that they feel a personal connection to you

§  Respond to as many DM’s and comments on your post as feasible

§  Hold competitions among your followers that help them feel involved.

 

3.       Create Relevant Shareable Content

If you want your audience to engage, they need to enjoy your content genuinely, and if they need to enjoy it, they need to relate to it. So, know your audience and their general tastes and likes and work around achieving that. While making content, ensure that they feel like sharing it with their friends when one reads or views it because it caught their attention. Don't generalize your content because it's not for broadcasting; it has to be personalized as conversation pieces.

 

4.       Don’t Waver

Most people follow pages because they like the content that the page gives them, which means they will most likely unfollow you if you start sporadically. Imagine a meme page that solely posted memes decide to post an article about the history and details of WWII. It will confuse the audience with constant access to the 'unfollow' button and not a second to waste on things that don't matter to them. So, make sure not to get boring but also not be random with the posted content. Be topical and maintain your tone of voice.

 

While it is important to use these social media conversation starters and tactics, ensure you analyze your engagement before starting this process and get an overview of what strategies are working and how much your pages and audiences have grown.

 

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