10 Social Media Posting Ideas That Get More Clicks
Social media has become the most
critical aspect of brand awareness, whether it is your company's brand or a
personal brand. Increasing social media reach has become increasingly difficult
as more brands have established themselves on different social media platforms.
Importance of Engagement
Anyone working on building a brand's
social media presence must have searched for engagement
post ideas. But why is engagement so critical? In the age of social
media, communication between brands and customers has quickly become a two-way
street. A brand that hides behind the wall of mass announcements without
engaging with its customers and incorporating their feedback is bound to take a
fall.
Customers tend to trust those
companies that are entirely transparent with the public and maintain direct
engagement with their followers and customers. Brands should consider their
customer's responses and what is being said about their competitors to ensure
maximum social media boost.
A few other reasons that engagement
rates are vital to a business’s growth on social media have been listed below:
§ Engagement with followers give
proof to potential customers that view your page of the reliability of your
brand as positive testimonials have proven to encourage people to purchase
§ Engagement also informs
social media algorithms that your current followers enjoy your posts to share
them with other potential customers via exploring and for your pages.
Tips to Increase Engagement
'Engagement is key' has been
established, but how does one ensure increased engagement on posts? Here are
ten engagement post ideas to get more clicks:
Grab attention: Make sure that the first
few words of your post are strong enough to force the viewer not to want to
take their eyes away.
Use numbers: It has been
scientifically proven that adding a few critical numbers to your copy is bound
to spike interest from the viewer
Beware of cramping: Be sure to leave some
amount of white or blank space to allow the viewer's eyes to breathe and take
in your post.
Be visual: Colors and imagery are proven to
stay longer in the viewer's mind than words but should be used wisely and not
overused.
Bright copy: Witty copy attracts the
viewer and links your post with your brand identity in the viewer’s mind
Know your audience: Keep your target
audience demographic in mind while creating content to cater to your posts.
Know the platform: Maintain the crux of
your message but alter your posts based on the platform you plan to post it on
to get the most clicks.
Use apt hashtags: These create search
links that increase your reach and add your brand's thoughts to a global
conversation.
Analyze timing: Make sure to check what
time your followers and potential customers are active at the time you post
Creativity: Ensure that your post is
creative, unique and expresses your brand’s identity.
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